Hyundai Motor India Ltd. (HMIL) today announced that it has onboarded Bollywood actress Deepika Padukone as its Brand Ambassador. Deepika Padukone joins superstar Shah Rukh Khan as the brand ambassador for the South Korean automaker. Shah Rukh has been associated with Hyundai for 25 years now, ever since the inception of the carmaker in India in 1998.
Deepika Padukone has a 16-year career in Indian cinema, spanning 30+ movies, including international movies like “XXX: Return of Xander Cage”. As per Hyundai, this partnership promises a mutually beneficial tie-up, leveraging her strong emotional bond with the Indian audience making her an ideal Brand Ambassador for Hyundai Motor India.
Tarun Garg, COO of Hyundai Motor India Ltd. said, “We are thrilled to onboard the incredibly talented, Global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly aligns with Hyundai Motor India’s young and dynamic brand. Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth.
In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic. Her spirit mirrors the essence of Hyundai Motor India, where innovation meets passion.
We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts.”
Deepika Padukone added, “I am absolutely delighted to join forces with Hyundai, an iconic name synonymous with innovation and excellence in the automotive industry. It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style.
What is even more thrilling is Hyundai’s commitment to inclusivity within the automotive industry that has been male dominated for centuries. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all.”
Hyundai Motor India Ltd. (HMIL), a wholly owned subsidiary of Hyundai Motor Company (HMC), is India’s number one car exporter since its inception. HMIL presently operates with a robust network of 1357 sales points and 1535 service points across India.
The model line-up consists of 13 car models across segments: Hyundai Grand i10 Nios, Hyundai i20, Hyundai i20 N-Line, Hyundai Aura, Hyundai Exter, Hyundai Venue, Hyundai Verna, Hyundai Creta, Hyundai Kona Electric and all-electric Hyundai Ioniq 5.