Mercedes-Benz, the biggest luxury automobile manufacturer in India, has opened its first MAR20X Sales location in Nagpur. The Central Star ‘MAR20X sales facility for Mercedes-Benz is constructed in 3,000 square foot space and features a dedicated electric vehicle and boutique exhibit. Mercedes-Benz’s MAR 20X is the contemporary luxury retail format of the luxury brand.
Also read: Volvo Rolls Outs 10,000th Made-in-India Car From Its Bengaluru Facility
The new-age showroom provides an upmarket experience for buyers of premium cars and highlights the four pillars of design, architecture, customer-oriented processes, and digital advancements. The dealership also promises an enhanced client experience with its infrastructure that complies with Mercedes-Benz global requirements, newest digital tools for consulting, and a crew of highly educated professionals.
As part of Mercedes-Benz’s strategic initiative to upgrade 25 of its current locations nationwide to international MAR 20X luxury standards for an improved customer experience, the Central Star MAR 20X dealership has opened in Nagpur. The first of these 25 facilities, Central Star Nagpur, will switch to the MAR20X format in 2024.
Mercedes-Benz MAR 20X
Mercedes-Benz now has twelve MAR facilities in India, including the MAR 20X facility in Nagpur. Other Mercedes-Benz facilities are located in Delhi NCR, Gurugram, Chennai, Mumbai, Bengaluru, Ahmedabad, Kochi, Chandigarh, and Coimbatore.
As online and offline channels become more interconnected, Mercedes-Benz aims to better serve its consumers’ changing needs by implementing MAR 20X, which makes a seamless “omni-channel” retail experience possible.
Customers can peruse paint and upholstery samples in the Sample Studio at Central Star Nagpur’s new MAR 20X location while the daylight shines on them. The “Top End Vehicles” from Mercedes-Benz can be experienced by guests in the exclusive “Customer Lounge.”
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “We are excited to inaugurate Mercedes-Benz’s latest luxury MAR 20X showroom in the important market of Nagpur. This state-of-the-art luxury centre personifies modern luxury, underlining Mercedes-Benz’s global transition in retail strategy, with sharp focus on personalised consulting, offering customers curated and immersive modern luxury experience. With Central Star’s luxury showroom, we are well poised to tap Vidarbha’s luxury car market potential, offering desirable products and personalised consulting, resulting in an elevated experience for our discerning customers.”