TVS Motor Company will showcase new European models at EICMA in Milan, following 110% sales growth in Italy and an expanding dealer network across the continent.
TVS Motor Company will return to EICMA 2026 in Milan, Italy, with new models for the European market as it accelerates its international expansion. The company will showcase its latest offerings at the two-wheeler exhibition on November 3, marking a year since its debut at the event and the beginning of its European growth strategy.
The company will hold a press conference at 10:00 CET on Tuesday, November 3, at Hall 18, Stand I64. Its return comes after a year of building its dealer network, aftersales capabilities and customer support infrastructure across key European markets.
TVS Motor said its European operations have gained momentum, with Italy emerging as a key market for the brand.
TVS Motor Records 110% Sales Growth in Italy
Italy was TVS Motor’s first European market, and the company now works with around 100 dealers in the country. Sales have increased by 110% over the past year, significantly exceeding the overall Italian market’s growth of approximately 10%.
The company attributed its progress to growing customer acceptance and its efforts to strengthen its local presence. Since its EICMA debut in 2025, TVS Motor has focused on establishing the foundations for sustainable growth rather than limiting its efforts to product introductions.
Its strategy includes expanding dealer coverage and improving aftersales and customer support, which are important elements of building a long-term presence in established European two-wheeler markets.
Expansion Across France, Germany and Southern Europe
TVS Motor is also expanding its European operations through the establishment of its own national sales companies. Italy’s operations are being followed by France and Germany, where dealerships are expected to open soon.
The company already has 25 dealers operating across Spain and Portugal, while its product range is available in Malta. Market openings in Hungary, Greece and Serbia are planned for the near future.
The expansion is aimed at improving the company’s proximity to dealers and customers while creating a broader distribution and support network for its products.
TVS Motor’s European operations are supported by its innovation and design capabilities in India, Bologna in Italy, and the United Kingdom. Globally, the company serves 68 million customers across more than 90 countries.
Peyman Kargar to Lead Next Phase of Global Growth
TVS Motor has appointed Peyman Kargar, currently President of International Business, as its Director and Chief Executive Officer, effective January 27, 2027.
Kargar said the company’s return to EICMA would demonstrate the progress made since its European debut in 2025. He highlighted the establishment of a strong foundation in Italy, the development of a direct presence in key markets and closer engagement with dealers and customers.
The upcoming showcase will also highlight how the company’s product portfolio is being positioned for European riders, with innovation, quality and customer focus remaining central to its approach.
EICMA to Highlight TVS Motor’s European Ambitions
The latest EICMA appearance represents another step in TVS Motor’s international growth strategy. With sales rising sharply in Italy and its distribution network expanding into additional markets, the company is seeking to strengthen its position in Europe’s competitive two-wheeler industry.
The new models planned for the exhibition will be central to its presentation, although the company has not disclosed further product details in the announcement.
TVS Motor manufactures two- and three-wheelers at four facilities in India and Indonesia. Its European expansion combines its manufacturing and product development capabilities with efforts to establish stronger local sales and customer support operations.
