The new Head of Marketing brings over two decades of experience, including more than eight years at Royal Enfield, as Ultraviolette looks to expand its brand and global presence.
Ultraviolette Automotive has appointed Abhijit Singh Brar as its new Head of Marketing. Announced on November 12, 2026, the appointment comes as the electric two-wheeler manufacturer looks to strengthen its brand positioning, product launch strategies and demand generation while expanding its portfolio across India and international markets.
Brar brings over two decades of experience in brand building, growth marketing and business leadership. He will lead Ultraviolette’s overall brand and marketing efforts, with responsibilities covering market positioning, product launches and customer demand generation.
Abhijit Singh Brar Brings Royal Enfield Experience
Brar spent more than eight years at Royal Enfield, where he built the marketing function from the ground up and contributed to the brand’s growth in India. He subsequently led marketing for the company’s international business across Europe, the Americas, Australia and Southeast Asia.
His tenure at Royal Enfield involved major global product launches and market expansion, including the company’s entry into new markets across South America and Southeast Asia. This experience is expected to be relevant as Ultraviolette continues to build its presence beyond India.
Before joining Ultraviolette, Brar held senior marketing and business strategy positions at Lodha. His earlier professional experience also includes roles at Bacardi and Diageo, covering brand strategy, consumer engagement and commercial leadership.
Ultraviolette Looks to Strengthen Global Presence
Commenting on the appointment, Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said Brar’s experience in shaping Royal Enfield’s brand journey and supporting its international expansion would be valuable as the company broadens its product portfolio and reaches new rider segments.
The company is looking to leverage his understanding of consumer aspirations and experience in building brands at scale to strengthen its market position and support its next phase of growth in India and overseas.
Founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, Ultraviolette focuses on electric vehicle platforms and battery technology. The company describes its approach as being influenced by aviation engineering and technology.
Ultraviolette’s International Expansion
Ultraviolette has expanded its international footprint, exporting to 20 countries across Europe. Its markets include Germany, France, Spain, Portugal, the UK, Belgium, the Netherlands, Italy, Switzerland and Hungary.
The company is also the first Indian electric motorcycle manufacturer to secure European certification for its motorcycles, according to the announcement.
Brar’s appointment adds an experienced marketing leader to the company’s senior team at a time when it is working to expand its product portfolio and strengthen its presence in both domestic and overseas markets. His experience in managing international brand operations and product launches will form part of Ultraviolette’s efforts to support its broader expansion plans.
