The Indian luxury experience platform becomes Ferrari’s first Indian partner in Endurance and Corse Clienti, with plans to bring exclusive motorsport access and hospitality closer to Indian enthusiasts.
Avélon Luxe Announces Ferrari Motorsport Partnership
Avélon Luxe has announced a partnership with Ferrari as an Official Hypercar Partner of Ferrari – AF Corse in the FIA World Endurance Championship (WEC) and as a Regional Partner for the Ferrari Challenge Trofeo Pirelli Middle East.
Announced in New Delhi on 19 October 2026, the association makes Avélon Luxe the first Indian company to partner with Ferrari Endurance and Corse Clienti. The collaboration aims to connect Indian enthusiasts with Ferrari’s motorsport heritage, including the 24 Hours of Le Mans, through exclusive access, premium hospitality and curated experiences beyond the racetrack.
The partnership represents an expansion of Avélon Luxe’s presence in the ultra-luxury segment, bringing its focus on personalised experiences into international motorsport.
Partnership to Support Young Racing Talent
As part of the association, Avélon Luxe will be linked to the Future Ferrari Champion Award. The award recognises the fastest driver under the age of 25 in the Ferrari Challenge Trofeo Pirelli Middle East.
Antonello Coletta, Global Head of Ferrari Endurance and Corse Clienti, said the partnership offers an opportunity to strengthen Ferrari’s connection with India while supporting young racing talent through the award.
The initiative adds a driver-development element to the collaboration, alongside its focus on client engagement and motorsport experiences.
Ferrari and Avélon Luxe Highlight Shared Values
The co-founders of Avélon Luxe, Mickey Commar, Prabhjot Commar and Arjun Malhotra, said the association connects their clients with Ferrari’s legacy of engineering excellence, craftsmanship and performance. They described the partnership as an important step for the company and said they look forward to bringing clients closer to the Ferrari experience.
For Ferrari, the collaboration also provides an avenue to build stronger engagement with Indian enthusiasts through its Endurance and Corse Clienti activities.
Avélon Luxe said the partnership reflects shared priorities around precision, performance, innovation and attention to detail, with an emphasis on creating personalised experiences for its clientele.
Further Partnership Details Expected in 2027
Avélon Luxe plans to build on the association through further collaborations, exclusive access and curated experiences. The company said additional details about the partnership will be announced in 2027.
Avélon Luxe describes itself as a platform for ultra-luxury products and experiences, aiming to represent sought-after international luxury brands in India through personalised attention and service.
The partnership positions the company closer to Ferrari’s international motorsport activities while seeking to offer Indian clients opportunities to engage with the brand beyond conventional retail experiences.
