The motorcycle maker sold 1,33,442 units in October 2026, taking its combined September-October festive sales to 2,67,400 units.
Royal Enfield recorded its best-ever festive season in 2026, selling a total of 2,67,400 motorcycles across September and October. The company reported monthly sales of 1,33,442 units in October, registering 7% year-on-year growth over the 1,24,951 units sold in October 2025.
The two-month festive-season total surpassed the previous year’s full festive sales figure even before the 2026 season had concluded. Strong demand across the company’s motorcycle portfolio, including established models and newer additions, contributed to the performance.
Domestic Sales And Exports Register Growth
Royal Enfield’s domestic sales stood at 1,21,527 units in October 2026, marking a 4% increase over the 1,16,844 motorcycles sold in the same month last year.
Exports recorded stronger growth, rising 47% year-on-year to 11,915 units from 8,107 units in October 2025. Overall monthly sales, including domestic and international markets, reached 1,33,442 units.
For the April-October period of FY2027, Royal Enfield’s cumulative sales increased 18% to 8,42,538 units, compared to 7,16,854 units in the corresponding period of the previous financial year. Domestic sales grew 20% to 7,63,548 units, while exports increased 1% to 78,990 units.
125th Anniversary Classic 650 Sells Out Quickly
Royal Enfield also highlighted the response to its 125th Anniversary Edition Hypershift Classic 650. The limited-edition motorcycle, based on the 650 Twin platform, features a special Hypershift finish that transitions between red, green and gold.
Additional details include a gilded 125-year crest, special side-panel badging and hand-painted pinstripes. Limited to 125 units per key region globally, all 125 units allocated for India sold out in less than 360 seconds on the sale day.
Flying Flea Expands To Hyderabad And Pune
Royal Enfield’s electric mobility brand, Flying Flea, expanded its retail presence to Hyderabad and Pune during October. Following its customer response in Bengaluru, the brand entered Hyderabad with one company store and three additional stores. In Pune, it established ten sales and service centres.
The expansion is aimed at building a wider retail and ownership ecosystem for its electric mobility products.
New Partnerships And Global Initiatives
Royal Enfield also announced a two-year partnership with the Madhya Pradesh Tourism Board to promote responsible riding and travel across the state. The first expedition covered more than 1,520 kilometres, with 20 riders exploring wildlife sanctuaries, heritage corridors and lesser-travelled routes on the Bullet 650.
Separately, the company pledged more than Rs 3 crore towards snow leopard conservation on International Snow Leopard Day. The funding will support scientific research, population assessments, community stewardship and human-wildlife conflict mitigation across Himalayan habitats.
Commenting on the performance, B. Govindarajan, Managing Director of Eicher Motors Ltd. and Chief Executive Officer of Royal Enfield, said the company had recorded its best-ever festive performance, driven by strong customer response across its portfolio. He also noted that production was being ramped up to meet demand as the festive season entered its final stretch.
With 2,67,400 motorcycles sold during September and October, Royal Enfield has registered a new festive-season milestone, supported by domestic demand, export growth and continued expansion of its product and retail portfolio.
