Anil Kapoor and Ranbir Kapoor reunite in a new festive campaign promoting Hero MotoCorp’s electric scooter brand, with a focus on lifestyle, convenience and celebrations
VIDA, Hero MotoCorp’s electric mobility brand, has brought back its popular ‘Ghar Ghar EVOOTER’ and ‘VIDA VAKA VOOM’ brand campaigns with a festive twist. The new campaign reunites actors Anil Kapoor and Ranbir Kapoor in their familiar VIDA characters, combining their on-screen chemistry with the energy of India’s festive season.
The campaign revolves around the theme ‘Ghar Ghar Tyohar, Ghar Ghar EVOOTER’, positioning the VIDA EVOOTER as part of everyday celebrations, family gatherings and festive travel. The initiative aims to build on the brand recognition created by the two campaigns while connecting with consumers during one of India’s biggest shopping and mobility purchase periods.
Anil Kapoor and Ranbir Kapoor return in festive avatars
The new campaign builds on the characters and playful interactions established in VIDA’s earlier advertisements. By bringing the two actors together again, the brand aims to create continuity with its existing communication while placing the EVOOTER in a fresh cultural setting.
The collaboration follows the launch of VIDA’s EVOOTER VX2 in July 2025, when the brand developed its association with the actors and their on-screen characters.
In the latest campaign, the electric scooter moves beyond a conventional product showcase to become part of the festive experience, highlighting how people meet friends and family, travel during celebrations and bring the festive spirit home.
The campaign also retains the high-energy identity of VIDA VAKA VOOM, combining its energetic presentation with the accessibility of the Ghar Ghar EVOOTER message.
Product features to remain central to the campaign
Alongside the festive storytelling, VIDA plans to release a series of films highlighting key product strengths of its electric scooters. These include a removable battery, high range and ease of charging.
By incorporating these features into lifestyle-led stories, the brand aims to present the EVOOTER as both a practical mobility option and a stylish choice for consumers considering an electric scooter during the festive season.
The campaign’s emphasis on convenience and everyday usability comes as electric two-wheelers continue to attract attention from customers looking for alternatives to conventional petrol-powered scooters.
VIDA targets festive-season buyers
Commenting on the campaign, Siddhant Vora, Brand Lead, VIDA, said the festive season is an important period for mobility, as consumer travel and purchase decisions typically increase.
He added that the brand is using the established appeal of Anil Kapoor and Ranbir Kapoor to expand the Ghar Ghar EVOOTER platform into a broader cultural narrative, with the aim of improving consumer engagement and brand recall during the festive buying window.
With the return of both campaigns, VIDA is looking to strengthen its brand identity while connecting electric mobility with celebrations, family experiences and everyday convenience.
The festive campaign is expected to support the brand’s communication around its EVOOTER range, with product-focused films reinforcing the benefits of removable batteries, range and charging convenience.
