The new Victoris Aurum Edition celebrates the SUV’s first anniversary with copper accents, chrome accessories and Strong Hybrid technology, featuring Shahid Kapoor as its brand face.
Maruti Suzuki India Limited has launched the Victoris Aurum Edition to mark the first anniversary of its Victoris SUV, celebrating the model’s record-breaking sales performance with a special edition featuring distinctive styling enhancements. The Victoris Aurum Edition is based on the Strong Hybrid variant and is priced at Rs 22,990 for the enhancement kit.
The special edition introduces copper-coloured inserts, additional chrome accessories and new interior and boot protection elements. Maruti Suzuki has also partnered with Bollywood actor Shahid Kapoor as the face of the Victoris Aurum Edition for the festive season.
Victoris Sets First-Year Sales Milestones
Maruti Suzuki says the Victoris recorded the highest sales for a new passenger vehicle model during its first year of launch. The company also describes it as the fastest-selling passenger vehicle in India to cross both the one-lakh and 1.5-lakh sales milestones since launch.
According to the company, these milestones have been supported by the SUV’s technology-focused positioning and appeal among young, digitally connected customers. The special edition has been introduced to celebrate the achievements while giving buyers an additional styling option.
Partho Banerjee, Senior Executive Officer, Marketing and Sales at Maruti Suzuki India Limited, said the Victoris had achieved significant milestones during its first year and received strong recognition from customers and the automotive industry. He added that the Aurum Edition brings distinctive enhancements to make the festive season more special for buyers.
Copper Accents and Chrome Styling Enhancements
The Victoris Aurum Edition receives a distinctive exterior treatment featuring copper-coloured inserts on the front, side and rear skid plate designs, as well as the wheel arches. These elements are intended to distinguish the special edition from the standard SUV.
The enhancement package also includes chrome accessories for the front grille, fenders, bumpers, body-side mouldings and door visors. Together, these additions give the SUV a more distinctive appearance without changing its underlying identity.
Practical additions include all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard. The package combines cosmetic upgrades with accessories designed to help protect the vehicle’s cabin and boot area during everyday use.
The name Aurum is derived from the Latin word for gold, reflecting what Maruti Suzuki describes as the Victoris’ golden first year in the Indian market.
Strong Hybrid Technology Retained
The Victoris Aurum Edition is offered with Strong Hybrid technology and an EV mode. Maruti Suzuki has positioned the special edition as a technology-focused offering for customers seeking distinctive styling alongside the hybrid powertrain.
The company has announced the enhancement kit price at Rs 22,990. The announcement does not specify a revised overall vehicle price for the Aurum Edition, so buyers will need to confirm the applicable vehicle variant price and kit details with an authorised Maruti Suzuki dealership.
Shahid Kapoor Partnership and Industry Recognition
Maruti Suzuki has associated Bollywood actor Shahid Kapoor with the Victoris Aurum Edition, aligning the SUV’s contemporary styling and premium positioning with the actor’s public image.
The Victoris has also received several industry awards during its debut year. These include the Indian Car of the Year Award 2026, along with Car of the Year honours from BBC Top Gear India, Car India Magazine, ABP Live Auto and Hindustan Times Auto.
With the Aurum Edition, Maruti Suzuki is marking the Victoris’ first anniversary through a combination of exclusive styling accessories, Strong Hybrid technology and a celebrity association, while building on the SUV’s early sales performance and industry recognition.
