BMW Group India has brought BMW, MINI and BMW Motorrad under one roof in Lucknow, with integrated vehicle sales and aftersales services.
BMW Group India has introduced the MINI brand in Lucknow, Uttar Pradesh, through its Speed Motorwagen dealership. The new Retail.NEXT facility brings BMW, MINI and BMW Motorrad together under one roof, offering customers access to the group’s premium cars, motorcycles and integrated aftersales services.
The launch expands BMW Group India’s presence in Uttar Pradesh, where the company says it has maintained a presence in the luxury market through BMW since 2012. The new facility combines vehicle sales, pre-owned car sales, lifestyle products and service operations in a single location.
Hardeep Singh Brar, President and CEO of BMW Group India, said Lucknow is an important luxury market, with customers increasingly looking for brands that reflect their individuality and aspirations. He also stated that BMW Group India leads the luxury electric vehicle segment in Uttar Pradesh.
MINI Expands Its Presence in India
MINI’s entry into Lucknow adds another location to the brand’s Indian sales network. The brand is known for its compact proportions, distinctive styling, personalisation options and agile handling, which it describes as its signature go-kart driving experience.
The MINI range in India includes several models catering to different requirements. The MINI Cooper S represents the brand’s traditional urban hatchback offering, while the MINI Convertible focuses on open-top driving. The MINI Countryman C offers everyday versatility, and the all-electric MINI Countryman E provides emission-free mobility.
The lineup also includes the MINI SE ALL4, which combines electric performance with all-wheel drive, and the MINI JCW Countryman ALL4, featuring the performance-oriented John Cooper Works identity.
With the Lucknow launch, MINI aims to bring its products and ownership experience closer to customers in the region.
Speed Motorwagen Dealership: Facilities and Showroom Details
Located at Faizabad Road, Khand-2, Matiyari, Chinhat, Semra, Uttar Pradesh 226028, the Speed Motorwagen facility follows BMW Group’s Retail.NEXT retail format.
The BMW and MINI showroom covers 12,142 square feet, while the BMW Premium Selection area spans 2,088 square feet. The display space accommodates eight BMW vehicles, three BMW Premium Selection vehicles and two MINI vehicles.
The dealership also features a dedicated Luxury Class Lounge and a lifestyle area where customers can explore products and personalise their choices.
Its 17,035-square-foot service workshop includes three vehicle reception bays, eight mechanical and electrical bays, and two programming bays. These facilities support vehicle diagnostics, maintenance and repairs.
BMW Motorrad Gets a Dedicated Section
The dealership also incorporates a BMW Motorrad section covering 2,100 square feet, with display space for 11 motorcycles. A separate 2,700-square-foot workshop features four service bays for motorcycle maintenance and repairs.
Customers can also access a dedicated lifestyle area offering BMW Motorrad riding gear, garments and accessories.
By integrating cars, motorcycles and aftersales operations, the facility brings the group’s three brands together in a single retail destination.
What Is BMW Group’s Retail.NEXT Format?
BMW Group’s Retail.NEXT concept combines digital technology with personalised customer service. The format uses open spaces, minimalist design elements and digital interfaces to help visitors explore vehicle features, customise preferences and receive recommendations.
A central customer walkway connects the different business areas, with BMW, MINI and BMW Motorrad displayed within a unified environment. The concept also integrates new vehicle sales, pre-owned vehicles and service facilities, with a single entry point for sales and aftersales enquiries.
MINI currently has 18 sales touchpoints across 17 cities in India. Its service network is integrated with BMW Group India’s aftersales operations and covers 51 touchpoints across 36 cities.
The Lucknow launch adds another city to MINI’s retail network while expanding the range of premium mobility options available through Speed Motorwagen.
